Digital Marketing COURSE TRAINING IN HYDERABAD

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About Digital Marketing:

Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Top Reasons to learn Digital Marketing?

• High Demand for Digital Marketers.
• Great Growth Prospects.
• Start Your Own Business (or Promote the Existing One)
• Get Better Pay.
• Easy to Start a Career.
• Full of Variety.
• A Technical and Creative Field.

Who can Pursue Digital Marketing?

  • Any Degree pursuing or Graduated,
  • Bachelor’s, Master’s, PhD, and
  • Anyone interested in course
Enroll to Course Now
ServicesBasicIntermediateAdvanced ExpertLead
Members>20<15<10<10 <5
Duration45+ Days2+ Months3+ Months6+ Months1+ Year
Portal
Course Completion Certificate
One to One
Resume Preparation
Job Assistance
Mock Interviews
Internship
Job Guarantee

COURSE CURRICULUM

Course structure

  • Orientation Classes
  • WordPress
  • Search Engine Optimization
  • Search Engine Marketing(Adwords)
  • Social Media Marketing
  • Social Media optimization
  • Email Marketing
  • App Marketing
  • Affiliate Marketing
  • Content Marketing & Analytics

Digital Marketing Orientation Sessions

  • Introduction to marketing
  • Types of Marketing
  • Introduction to Advertising
  • Types of Advertising
  • Introduction to Digital Marketing
  • Types of Digital Marketing
  • Introduction to social media marketing
  • Types of Social Media Marketing
  • Introduction to Analytics
  • Introduction to Competitive analysis
  • Social Media Marketing strategy
  • Setting up goals

Introduction to WordPress

  • What is CMS?
  • WordPress basic
  • When to choose wordpress
  • Advantages of wordpress

Installation of wordpress

  • Creating wp-config automatically
  • Creating wp-config manually
  • Upgrading wordpress
  • Creating your first application

Dashboard functionality

  • Creating and using posts
  • Creating and using pages
  • Using Permalinks
  • Creating and using menu
  • Creating and using comments

Theming and skinning

  • Using themes
  • Using theme options
  • Creating own theme
  • Blog layout and design

Widget

  • Installing widget
  • Displaying widgets
  • Widget areas
  • Adding code to text widget

Custom Post Type

  • Naming Best Practices
  • Reserved Post Type Identifiers
  • Custom Post Type Screens
  • URLs
  • Custom Post Type Templates
  • Querying by Post Type

Plugins

  • Using wordpress plugins
  • Creating your own plugins
  • Names, Files and Locations
  • File headers
  • WordPress plugin hooks
  • Template tag

SEO Introduction

  • What is SEO & how SEO evolved.
  • Why SEO is important in this Digital Era.
  • Why SEO taken a prominent place in present day
  • What is the Impact when we do SEO on websites/blogs.
  • How Search Engine Algorithm works.
  • What are different types of search engines in the world.
  • Updates & New Algorithm’s released by Google

Research & Analysis on Keyword

  • What is a keyword
  • Importance of keyword in SEO
  • Tools for Keyword research.
  • How many types of keywords.
  • How to find competiting keywords for SEO.
  • How to use right keywords for content writing

Reports in SEO

  • Website position analysis.
  • Search Term Report.
  • Other Monthly customized Reports.

Introduction Adwords

  • Introduction
  • Introduction to Search Engine Marketing
  • How SEM is Different From SEO
  • SEM v/s SEO
  • Introduction to Google Adwords
  • Setting up Adwords account ready
  • Adwords Account Structure
  • Account setup and dashboard
  • What is Remarketing tag
  • How to get Remarketing Code
  • Remarketing code integration
  • What is Conversion tracking
  • How to get Conversion tracking code
  • Conversion tracking code integration
  • Difference between Remarketing code and conversion tracking code
  • Google Analytics integration with Adwords
  • Adwords Campaign types
  • How to choose right campaign for your business
  • Campaign Setup
  • Ad groups purpose
  • Ads and keywords metrics
  • Keyword Research
  • Define keywords
  • Keyword v/s Query
  • What is keyword research
  • Methods of keywords research
  • How to pick profitable keywords
  • How to divide ad groups based on keywords
  • Keywords match types Ad copy Writing
  • Types of Ads
  • PPC ADS
  • Display ADS
  • You Tube ADS
  • Mobile App ADS
  • Product Listing Ads
  • Ad copy limitations
  • Words should not be used in Ad copies
  • Ad copy metrics
  • 9 types of Ad copies
  • How to write killer ad copy
  • Symbols used in Ad copies
  • What is Ad extension
  • Types of Ad extensions
  • How Ad extensions will boost CTR Campaign Optimization
  • Points to be considered while optimizing campaign
  • Types of Optimizations
  • Campaign level
  • Ad group level
  • Keyword level
  • What is Quality Score?
  • How Quality score affects Your Ad rank
  • How to increase Quality Score
  • Bid Optimization
  • How to limit campaign to run out of budget
  • How to get better ROI with limited budget

Social Media Marketing

  • Twitter Marketing
  • Profile creation and bio
  • Profile design insights
  • Profile layouts
  • Hash Tags and its influence
  • List Creation and its significance
  • Twitter plugins installation
  • Twitter case study
  • Twitter Marketing strategies
  • Linkedin :
  • Introduction to LinkedIn
  • Layout of LinkedIn profile and elements
  • Connections and guidelines
  • Creation of LinkedIn company page
  • Concept of influencers
  • LinkedIn brand promotion
  • LinkedIn group creation
  • LinkedIn marketing strategies
  • YouTube :
  • Creating channels
  • Advertising
  • Bidding
  • Plugin installations
  • Ad sense notifications
  • Viral sharing
  • Social Bookmarking
  • Blogs
  • Newsletters and email marketing
  • Facebook Marketing
  • Introduction to Facebook marketing
  • Facebook page creation : its significance
  • Page Layout
  • Group creation: its significance
  • Facebook Business/Brand category
  • Event Creation
  • Facebook Content creation strategy
  • Facebook Aps/Tabs
  • Facebook top brand case study
  • Facebook Traffic generation (Leads, likes, shares, comments, recommendations and page suggestions)
  • Facebook SEO
  • Facebook Advertisement and policies
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes
  • Facebook Bidding strategies

Web Master Tools – Google

  • What is Google Web Master Tools
  • How to Add our site and go the necessary configuration.
  • How to add URL Parameters.
  • How to Add URL to Google Fetch for faster crawling.
  • How to block unnecessary Crawlers through robots.txt.
  • How to add Site Map.
  • How to check Internal & External Links.
  • How to check the suggestion given by Google

On-Page Optimization

  • What is On-Page Optimization.
  • How to use keyword planner.
  • Title Tag Optimization.
  • Header Tag Optimization.
  • Alt Tag Optimization.
  • Keyword Research.
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • Rss Feed Creations
  • HTML Code Optimization
  • How to effectively design a website for search engine optimization
  • Tracking the unique visitors and return visits to websitOff-es
  • How to write unique and original content.

Off-Page Optimization

  • What is Off-Page Optimization.
  • What is importance of Off Page Optimization in SEO.
  • Techniques to follow while doing Off-Page Optimization.
  • How to do Directory Submission.
  • How to do Social Bookmarking.
  • Importance & how to post classifieds.
  • How to do Article Submission.
  • How to create and importance of Social Profiles.

Email Marketing

App Marketing

Adsense

Content Marketing

Affiliate Marketing

Analytics

Job Roles

• Analytics Manager • Content Manager/Content Marketing Manager • CRM Manager (incorporating Email marketing) • Digital Account Manager / Sales Director (Agency role) • Digital Director / Head of Digital • Digital Integrated Copywriter • Digital Marketing Manager or Web Manager • Ecommerce Manager • Marketing Director • Marketing Executive • Marketing Manager • PPC Search Manager • Search Manager • Social Media Manager including Community Manager • Web Developer / Designer

Components of Digital Marketing

• Advertising. Online advertising involves bidding and buying relevant ad units on third-party sites, such as display ads on blogs, forums, and other relevant websites • Content marketing • Email marketing • Mobile marketing • Paid search. • Programmatic advertising • Reputation marketing • Search engine optimization

What We Offer

24/7 Portal Access
Domain Expertise Trainers
Industrial Standard Course Structure
Job Oriented Programs
Recording Sessions
Assignments on Real time Scenarios
Internships
Job Assistance
Job Support
Resume Preparations
Working on Real Time Projects
Course Completion Certifications

We Provide Higher Quality Services

AND YOU’LL GET SOLUTIONS FOR EVERYTHING
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